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January 03, 2011

Training Tip 1: S.T.A.R. Moments

Most government ethics trainers get the substantive part right. Their explanations of the ethics rules are usually correct. The problem is that the descriptions are usually presented in a pedestrian manner.

Nancy Duarte, author of Resonate: Present Visual Stories that Transform Audiences, has a remedy: The S.T.A.R. Moment:

Create a moment where you dramatically drive the big idea home by intentionally placing Something They'll Always Remember--S.T.A.R. moment--in each presentation. This moment should be so profound or so dramatic that it becomes what the audience chats about at the watercooler or appears as the headline of a news article. Planting a S.T.A.R. moment in a presentation keeps the conversation going even after it's over and helps the message go viral. ...
S.T.A.R. moments create a hook in the audience’s minds and hearts. They tend to be visual in nature and give the audience insights that supplement solely auditory information.

It's easier to describe a S.T.A.R. moment than to create one. Reviewing Duarte's explanation and examples is a good start. We'll be providing other examples in the future.

Biographical information about our Training Tips columnist is available.

Posted by J. Lawson in Training Tips | Permalink


Not a comment so much on this column, but glad to see the comment section open. Sometimes the comments section on blogs can provide valuable discussion and insight. However, other times the comments sections can degrade into name calling wastes of space. Let's hope the comment section on this column is always the former. Thank for the Training Tip column.

Posted by: MJM | Jan 6, 2011 9:20:31 AM

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