February 21, 2011
Training Tip 8: The Humor Paradox
Which of these statements is correct?
- Presenters should never tell a joke just to be telling a joke.
- Nearly every presentation can be improved by using humor.
Though the statements may appear inconsistent at first glance, they are both correct. Humor is a great way of connecting with an audience—but it is usually a mistake to include a joke just so you will have a joke.
Distinguishing between "canned" humor and "organic" humor is a key to resolving the apparent inconsistency. Canned humor is something artificial grafted onto your substantive ideas. Organic humor flows from your substantive ideas and helps advance them.
The difference is critical: If you tell a “joke,” and no one laughs, you look like a dummy, and worse, a dummy who just wasted everyone’s time. By contrast, if your would-be “humorous” material advances the substantive point you want to make, it doesn't matter if the joke falls flat. You haven’t wasted anyone’s time. You’ve still advanced the ball.
Of course, getting a laugh is even better, and one of the little-understood truths is that organic humor does not have to be very funny to get a laugh. Look for chances to introduce humor that naturally arises from your substantive material. It the humor advances the substantive point you are trying to make, so much the better.
Graphics are an easy way for even the humor-impaired to work in humor. Show the audience a picture that relates to your topic. Sometimes the picture itself will be the "punch line." More often, you will deliver the punch line orally.
One of my favorite examples was a slide show I did for a humor-impaired friend. Though a bright and articulate fellow, he absolutely could not deliver a joke in front of an audience.
I dug up a seventies-era photo of one of the subjects of his presentation. My friend came up with a mildly sarcastic reference to the subject's "leisure suit." It was a remarkably garish garment, even by the standards of the 70s. Though his joke wasn't exactly the peak of wit, my friend never failed to get a laugh. Even better, knowing that his joke was a winner increased his confidence, making him more effective with the rest of the presentation.
A beauty of the organic humor approach is that even if no one had laughed, it would not be a problem. The speaker had not gone "off topic" in a time-wasting unsuccessful attempt to get a laugh.
We will be returning to this important topic in future columns. In the meantime, we encourage you to provide your suggestions and examples on the effective use of humor in the Comments section below. Training Tips is switching from weekly publication to a monthly schedule. The next column will appear on March 1.